The site was designed to present the essential information in a clear and simple way, as this was often difficult to find through their main platform, Instagram.

The concept was inspired by a bracelet that gains a new charm with each event. This idea became the navigation: a bracelet lies at the bottom of the screen, and after selecting a charm, it rises to form a menu, hanging from the top.

The colors of the charms and Title Bubbles were chosen to stand out against a dark blue background, referencing the Berlin night sky.

Approach