Plock works primarily with raw metal and has a strong interest in retro aesthetics and vintage typography, which led us to choose a Eurostile-inspired typeface also seen in 2001: A Space Odyssey.

The greenish-grey background references early computer interfaces and complements the tones of untreated steel, especially in workshop settings.

The product overview draws on planetary motion and retro game character screens, while the pill-shaped property tags are inspired by version labels on platforms like GitHub, resulting in a layout that centers attention on product imagery, just as Plock envisioned.

The preview images were rendered in blender.

Approach